Jesse McCartney: new image, new sound

After releasing two Pop/Rock albums in 2004 (Beautiful Soul) and 2006 (Right Where You Want Me), Hollywood Records helped Jesse McCartney change his image. McCartney went from being the "surfer down the block," to the "bad boy dating your daughter."

His debut single "Leavin'" from the album "Departure" gave him his highest single on the Pop charts in the U.S., reaching No. 2. When the video hit media outlets, his image wasn't convincing. Let's face it - too many artists try to become something they're not. (And, half of them portray someone they're not.) This video showed he looked different and that was it.

When McCartney released his second single "It's Over," everything changed. He proved he was serious about the new sound he was creating. The R&B was fresh and as real as the artist singing the song. Though he's considered a Pop artist, once he released "Departure" he became an artist with R&B flair. He let go of his perfect image and changed his popular blonde hair to dark brown.

In summer 2009, he went on tour to open for New Kids on the Block. One of the song's he performed was "It's Over," which became an instant crowd-pleaser.

(For pictures and video from the show, view below.)

EXCLUSIVE PICTURES

EXCLUSIVE FOOTAGE

"It's Over" live

Photo copyright: owned by http://christina-blamethemusic.blogspot.com/

Video copyright: owned by http://christina-blamethemusic.blogspot.com/

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"Bieber Fever" lasting?

What is "Bieber Fever?" Is it contagious? Does it hurt?
Don't worry, it doesn't sting. But, once the fever is in your system, there's no hiding from it.
Sixteen-year-old Justin Bieber from Canada has taken America by storm with his debut album "My World" featuring the hit singles "One Time" and "One Less Lonely Girl." Fans both young and old have flocked to his music videos and made him a daily "Trending Topic" on Twitter.
What does this young artist have that others don't, and how did he get "It"? The big question is "Will 'It' last?"
Right now he's a force in young Pop/R&B music in the U.S. and Canada. That force is referred to as "Bieber Fever." But what about other artists similar to him?
Jesse McCartney became famous in the pop group "Dream Street," releasing a sugar-filled group album of love songs in 2000. In 2008 he switched his style to an adult R&B sound with his third solo album "Departure." McCartney made the crossover from "Teen Idol" to "adult artist." He made it. What about Bieber? Will the fever continue or will it subside?
March 23, Bieber made his first appearance on BET's show "106 & Park" where he revealed he was single and "swagged out." His self-proclaimed swagged status raised excitement from the hosts and audience. He also performed his leading single "Baby." His swagged status must have been high that day.
Right now, Bieber is everywhere - television appearances, radio interviews - everywhere. This summer he's headlining his first solo tour "2010 Justin Bieber Tour" to promote his sophomore album "My World 2.0."
Whether he becomes a lasting artist is yet to be determined. But, if he keeps going, he'll get there.

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